Go-to-Market Strategy & Playbook Development

Do you have a G2M playbook that aligns your sales, marketing and product development roadmap activities?  

Most businesses don't have an established G2M playbook. What they have is inertia around outdated processes and then wonder why their competition continues to outpace them. 

To beat your competition, you need a smarter plan. AAG will work with your leadership team to formulate a G2M strategy, unify processes and help you close PoCs and add new clients.  Depending on the company's needs this can be within existing target industries or new "blue ocean" market spaces.

Are your revenue opportunities limited by not having the right partners or the data integration with other ecosystem technologies? 

AAG can help map the overall ecosystem to support your customer's work- and date-flows. We can facilitate the ideal partnerships to enhance your value proposition and make it easier for prospects to say "Yes" to your solutions. 

We know from experience this will lead to greater visibility to opportunities, more qualified prospects, lower customer acquisition costs and an increased win ratio. 

Is the full potential of your business reflected in your brand? 

Every company needs a North Star that 1) sets their company’s internal compass and guides them successfully though all aspects of their growth, and 2) helps them break through the marketing clutter to attract new customers, partners and advocates.

AAG exercises a proven True North process honed from years working in leadership positions in the world's top ad and brand agencies. This process will quickly and effectively take your sales and marketing materials to the next level to unlock your unique brand story and amplify it with compelling marketing, PR and social media assets. Additionally, we will find the most compelling product talk tracks and turn them into high-draw SEO-loving content, PR hooks and thought leadership assets. This ensures your brand’s full potential is seen and heard. 

Are you considering expanding your business into the US market?  

This can be a time consuming and risky endeavor. However, if you are successful it can deliver huge returns and build considerable equity in your business. 

AAG can perform a competitive landscape analysis to identify the gaps in the market that your product can fill. With that in hand, the next step is to develop your US go-to-market playbook, which depending on your needs can include sales, marketing, distribution, staffing and pricing plans. Not stopping there, AAG can help you set up and conduct meetings with target industry decision makers, key influencers, and subject matter to gain market traction and US-based success stories.